Arka Fincap Launches Secured Retail Lending Platform Backed by ‘Aapka Apna’ Customer Commitment
Mumbai: Arka Fincap Ltd., a Kirloskar Group company, announced the launch of its secured retail lending platform, introducing a focused range of products aimed at improving credit access for small business owners across India’s Tier 2, 3, and 4 cities. With offerings such as Secured Business Loans and Used Vehicle Loans, the company is addressing the financing needs of entrepreneurs and self-employed individuals who often remain underserved by traditional financial institutions.
At the core of this initiative is ‘Aapka Apna’, Arka’s refreshed brand identity, which reflects its commitment to building trust-based, long-term relationships with customers. Arka Fincap will continue focusing on its practice of transparent, responsive, and context-aware lending practices that understand and adapt to the realities of grassroots businesses.
“We are not just offering business loans. We are offering belief,” said Samrat Gupta, Managing Director, Arka Fincap Ltd. “Through ‘Aapka Apna’, we aim to continue with our focus on a credit culture that is rooted in trust, technology, and empathy”
The new loan offerings are designed to simplify access to finance through features such as 24-hour disbursal for eligible customers, interest-saving options through prepayment flexibility, and dedicated relationship managers for personalized support. Arka’s policies are locally contextualized, taking into account the geographic and economic nuances of the markets it serves. Additionally, customers are encouraged to maintain healthy credit behaviour through performance-based rewards for timely repayments.
The mark ‘Kirloskar’ in the status line is owned by Kirloskar Proprietary Limited and Arka Fincap Limited is the permitted user