Arka Fincap Launches Aapka Apna Lending Model for Tier 2-4 Markets
Mumbai: Arka Fincap Ltd., a Kirloskar Group company, has launched its secured retail lending platform under the refreshed customer-centric brand identity ‘Aapka Apna’.
With this strategic rollout, Arka Fincap aims to strengthen financial inclusion by offering tailored loan solutions to small business owners and self-employed individuals across India’s Tier 2, 3, and 4 cities.
The company’s new lending products include Secured Business Loans and Used Vehicle Loans, designed to cater to entrepreneurs who often remain underserved by traditional financial systems.
These offerings are backed by features such as 24-hour disbursals, prepayment flexibility, and personalized relationship management, simplifying the credit journey for grassroots borrowers.
“We are not just offering business loans – we are offering belief,” said Samrat Gupta, Managing Director, Arka Fincap Ltd. “With ‘Aapka Apna’, our aim is to cultivate a culture of trust and empathy through responsible lending supported by technology and local insight.”
The mark ‘Kirloskar’ in the status line is owned by Kirloskar Proprietary Limited and Arka Fincap Limited is the permitted user